To deliver trusted, high-quality baby essentials at accessible prices through seamless e-commerce experiences, empowering modern parents with convenience and care. estJAN achieves this through an emphasis on convenience, reliability, and emotional resonance, promising every parent peace of mind with top-tier products, fair prices, and timely deliveries.
Vision:
To be Asia’s most trusted baby essentials brand, known for our quality, care, and commitment to supporting every family’s parenting journey. We aim to become a household name in baby essentials.
